Copyright © 2010, Option Quest LLC An Option Quest Property “The companies who are in the business of teaching the others about innovation in advertising and marketing, run their own efforts using Incentive Server services. There is no better endorsement than the complete trust of the experts.” Direct marketing is predominantly used by small to medium-size enterprises with limited advertising budgets that do not have a well-recognized brand message. A well- executed direct advertising campaign can offer a positive return on investment as the message is not hidden with overcomplicated branding. Instead, direct advertising is straight to the point; offers a product, service, or event; and explains how to get the offered product, service, or event. We have powerful data tools that enhance the “response pulling” power of Direct Advertising. A transactional landing page seeks to persuade a visitor to complete a transaction such as filling out a form or interacting with advertisements or other objects on the landing page, with the goal being the immediate or eventual sale of a product or service. If information is to be captured, the page will usually withhold information until some minimal amount of visitor information is provided. We have pioneered (and perfected) the “login” landing page used in direct mail efforts. Web Design     Web Development       Online Marketing      SEO      PPC Management        Landing Page Strategy          List Marketing      Direct Mail / Online Hybrid Campaigns        Client & Prospect List Login Generator       List Manipulation        List Format Conversion Our direct mail methods gained a permanent place in the Marketing Experiments blog.