Copyright © 2010, Option Quest LLC An Option Quest Property Social Media & Social Networking Social networking and social media, despite the hype, have to be understood in the proper context as they relate to your business, your staff, their skills and amount of available time, and the quantified benefit or return expected as a result of such involvement. Multiple blended strategies are a must if any success is expected. For example: build a free publication, offer free publication to raise number of subscribers. As months pass and subscriber list grows, a second strategy unfolds - keeping subscribers interested and motivated in our company’s messages.